Social media has been around for more than a decade, but it is only recently that social media has become a legitimate business tool. And in 2022, it isn’t just a tool for marketing, but also an avenue to collect feedback and share ideas. But if you are not a social media expert, you won’t necessarily be up-to-date with the countless changes happening in this space.
To make it easier for you, the marketing specialists at our social media agency in London have put together a list of all the important social media trends of 2022 that you must know to grow your business going forward.
Influencer marketing continues to thrive
The rise of influencer marketing has been a game changer for brands looking to grow their audiences and engage with consumers on social media. It is how brands are able to engage directly with consumers and build loyalty by sharing content that resonates with their target audience.
In the past few years, influencer marketing has become more prevalent in the social media space than any other marketing technique. According to Shopify, influencer marketing has seen a 42% increase year-on-year. And that includes all the ways brands are using influencers today—from traditional brand integrations to exclusive content creation and even high-end direct sales efforts.
Additionally, influencer marketing has become more sophisticated, which is allowing influencers to generate more engagement for brands. As a result, brands are paying more for influencer campaigns — and getting better results for their money.
Interestingly, influencers are also becoming more selective about what they choose to promote or review to maintain community trust. As a result, there’s less competition for brands looking for high-quality content from established influencers who already have fans and followers in their target demographic.
Social commerce is in trend
Social commerce is an important aspect of the online shopping experience. It is changing how we live our lives as consumers. Social commerce is no longer just about buying things from your favorite brands; it is about getting inspired by other people who love those same brands and sharing your experiences with them.
Social commerce has also evolved over the last decade and continues to progress, thanks to the rise of social media platforms like Reddit, Instagram, and Twitter.
For instance, there is a new trend being seen among Zoomers called “thrifting” as a result of the generation becoming increasingly concerned about the planet. And these thrifting stores work very well on social media because of the low cost of operations. This has also contributed to people inclining towards buying on social media platforms.
Since there is such a big shift in the consumer buying pattern, many companies are investing heavily in their social media presence to make it easy for potential customers to have yet another medium to buy from them.
Customer service is taking place on social media
Social media has become an important channel for customer support, as more and more businesses are using it to offer services.
The rise of social media has also led to an increase in the number of people using social media for help and support, with many people turning to sites like Twitter and Instagram when they have a problem. This has made it easier for brands to interact with their customers, who can now easily communicate directly with them.
All this means that the customer service experience is more personal and direct than ever before — and it is something that all businesses should be considering. And countless brands are already resolving customer queries and complaints on social media.
As a result, more businesses need to be prepared to deal with customers on social media quickly and efficiently from 2022 onwards.
TikTok is the new search engine
As a business, you may not view TikTok as anything more than a tool that’s notorious for causing mass psychosis. But for your customers, it is an integral part of their lives. So, it isn’t a surprise that they have replaced Google with TikTok as their primary search engine.
An article in the New York Times details the various ways Gen-Z uses TikTok as a search engine to find information as well as fact-check existing knowledge. “In our studies, something like almost 40 percent of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram,” quotes one of the article’s sources.
This sudden shift means performing Google SEO isn’t enough. Businesses will have to figure out ways to make themselves accessible to their target audiences on this platform, as well, because that’s where they are the most active.
Reddit is the best place for social listening
Social listening is one of the most crucial aspects of social media marketing, as it can help you understand what your audience is thinking and how they are expressing themselves online. And you can use this information to create content and products that are relevant to your audience and generate leads or sales.
This is where Reddit comes in handy! Reddit is a great place for businesses to get feedback on their products and services. An open forum, Reddit is a place where people can share their opinions and experiences, as well as provide advice or answers to questions that users may have.
And the best part is that it is completely anonymous, which means customers can be honest in their feedback and provide brands with valuable insights.
Social media has changed tremendously over the past few years. We have more options than ever before, and even though people are withdrawing from older platforms like Facebook, they are more likely to spend time on different platforms that offer them enough value. So, if you are struggling to establish your business on social media platforms, our marketing experts can help you out of the rut. Get in touch with us to learn more.